Real estate brokers, still “behind every transaction”
16/9/2025
The Quebec Professional Association of Real Estate Brokers (QPAREB) presents the follow-up to its “behind every transaction” campaign. Developed and produced with Tam-Tam\TBWA, the campaign builds on the approach launched last year to clearly communicate the essential role that brokers play at every stage of a real estate project.
The new spots focus on the specific needs of different buyer and seller profiles: evaluating, planning, negotiating, securing and closing. We follow the clients’ journey with their brokers, who lay the groundwork, find solutions and provide support right up to the signing.
“The ‘behind every transaction’ campaign highlights the added value of professional real estate brokers in a market that’s more demanding than ever. This campaign simply and effectively reminds Quebecers that brokers provide expertise, rigour, solutions and personal support.” – Edith Ducharme, Director, Communication and Marketing at QPAREB.
“We’re continuing the work we started last year, further developing the platform without straying from its original intention. With the same guiding principle, the executions are tailored to television, radio, print and digital media, ensuring we remain in touch with market realities and audience expectations.” – Charlotte Henry, Senior Account Executive at Tam-Tam\TBWA.
The integrated campaign includes television and radio spots, billboards, and digital content. Each piece was designed with a specific context and target audience in mind to ensure a continual and consistent presence.
Visit the campaign page to learn about the advantages of working with a broker.
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