We believe in breakfast!
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Breakfast Club of Canada
Overview
Since 1994, the Breakfast Club has helped young Canadians to access a nutritious breakfast in a welcoming and inclusive setting so they can reach their full potential.
Promoting the cause
While the Breakfast Club enjoys widespread awareness inQuebec, the organization was having trouble standing out from the competition in an over-saturated market and, ultimately, convincing people to give to the cause.
A platform that brings it all together
We began by developing a new brand tagline emphasizing the organization’s purpose to strengthen people’s consideration of the Club: A better start for every child.
We then developed a new communications platform around the power of breakfast to liven up the Club’s brand image and unify the various campaigns spread over the year.
Next project
We are part of a global movement made up of companies that meet high standards of social and environmental performance as well as accountability and transparency.
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