We Believe in Breakfast
In Canada, 1 in 3 children risks going to school hungry. That’s why Breakfast Club of Canada works with a network of devoted partners to provide healthy breakfasts to children across the country every day.
Raising awareness about the Club
Founded in 1994, the Breakfast Club is well-known to Quebecers. In the rest of Canada, however, many people are unfamiliar with its mission, despite the organization operating across the country since 2006. The goal of this campaign was to boost awareness of the Club among English-speaking Canadians, and to develop evocative brand taglines in both English and French.
Raising awareness about the Club
Founded in 1994, the Breakfast Club is well-known to Quebecers. In the rest of Canada, however, many people are unfamiliar with its mission, despite the organization operating across the country since 2006. The goal of this campaign was to boost awareness of the Club among English-speaking Canadians, and to develop evocative brand taglines in both English and French.
Believing in the power of breakfast
To achieve this goal, the We Believe in Breakfast campaign highlighted how breakfast programs help children succeed at school. The spot also emphasized the Club’s positioning by stating that every child in the country should have access to a nutritious breakfast, and the new tagline summed up the Club’s mission: “A better start for every child.”
Believing in the power of breakfast
To achieve this goal, the We Believe in Breakfast campaign highlighted how breakfast programs help children succeed at school. The spot also emphasized the Club’s positioning by stating that every child in the country should have access to a nutritious breakfast, and the new tagline summed up the Club’s mission: “A better start for every child.”
“This campaign is the result of a wonderful collaboration with talented teams. The Breakfast Club is proud to share a strong message to bring people together and underscore the importance of a nutritious school breakfast with a positive tone,” said Vicky Corbeil, Communications and Marketing Director for the Breakfast Club.
“This campaign is the result of a wonderful collaboration with talented teams. The Breakfast Club is proud to share a strong message to bring people together and underscore the importance of a nutritious school breakfast with a positive tone,” said Vicky Corbeil, Communications and Marketing Director for the Breakfast Club.
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