The Child’s Protective Circle
The community social pediatrics model developed by the Dr. Julien Foundation has helped thousands of children in Quebec. It is based on an innovative practice that brings together various stakeholders to help children from vulnerable backgrounds. In 2019, the foundation wanted to update its visual identity to better represent its mission.
New brand image
What if the child’s protective circle, evoking the community surrounding them, was a tangible object? We built the foundation’s new identity around this notion, illustrating the social pediatrics model and the help the foundation provides to vulnerable children.
After launching the new brand image, we also worked with the foundation to redesign their website.
New brand image
What if the child’s protective circle, evoking the community surrounding them, was a tangible object? We built the foundation’s new identity around this notion, illustrating the social pediatrics model and the help the foundation provides to vulnerable children.
After launching the new brand image, we also worked with the foundation to redesign their website.
Every child has the right to grow up healthy
For 20 years, the Guignolée Dr. Julien campaign has been the foundation’s biggest fundraising drive. To encourage Quebecers to give generously, we used a piggy bank to illustrate the concrete and immediate impacts of their donation: allowing children to grow up healthy.
We launched a TV, radio and web campaign across Quebec to generate donations and raise awareness about the Dr. Julien Foundation.
Every child has the right to grow up healthy
For 20 years, the Guignolée Dr. Julien campaign has been the foundation’s biggest fundraising drive. To encourage Quebecers to give generously, we used a piggy bank to illustrate the concrete and immediate impacts of their donation: allowing children to grow up healthy.
We launched a TV, radio and web campaign across Quebec to generate donations and raise awareness about the Dr. Julien Foundation.
Generosity leads the way
The campaign generated numerous visits to the foundation’s website and a record $3.7 million was raised for Quebec’s 42 community social pediatrics centres.
Generosity leads the way
The campaign generated numerous visits to the foundation’s website and a record $3.7 million was raised for Quebec’s 42 community social pediatrics centres.
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