What if the child’s protective circle, evoking the community surrounding them, was a tangible object? We built the foundation’s new identity around this notion, illustrating the social pediatrics model and the help the foundation provides to vulnerable children.
After launching the new brand image, we also worked with the foundation to redesign their website.
What if the child’s protective circle, evoking the community surrounding them, was a tangible object? We built the foundation’s new identity around this notion, illustrating the social pediatrics model and the help the foundation provides to vulnerable children.
After launching the new brand image, we also worked with the foundation to redesign their website.
For 20 years, the Guignolée Dr. Julien campaign has been the foundation’s biggest fundraising drive. To encourage Quebecers to give generously, we used a piggy bank to illustrate the concrete and immediate impacts of their donation: allowing children to grow up healthy.
We launched a TV, radio and web campaign across Quebec to generate donations and raise awareness about the Dr. Julien Foundation.
For 20 years, the Guignolée Dr. Julien campaign has been the foundation’s biggest fundraising drive. To encourage Quebecers to give generously, we used a piggy bank to illustrate the concrete and immediate impacts of their donation: allowing children to grow up healthy.
We launched a TV, radio and web campaign across Quebec to generate donations and raise awareness about the Dr. Julien Foundation.
The campaign generated numerous visits to the foundation’s website and a record $3.7 million was raised for Quebec’s 42 community social pediatrics centres.
The campaign generated numerous visits to the foundation’s website and a record $3.7 million was raised for Quebec’s 42 community social pediatrics centres.