Less of less. More of more.
The Quebec Professional Association of Real Estate Brokers
The Quebec Professional Association of Real Estate Brokers (QPAREB) brings together more than 13,000 members—experts who can make a huge difference when it comes to a real estate transaction. The problem is that modern day clients often believe they can complete the most important financial transaction of their life without the support of a broker.
A day of Disruption®
To jump start the kind of thinking that would eventually allow us to reposition the QPAREB, we organized a Disruption® Day with several brokers. This allowed us to fully understand their world and its challenges, and enabled them to articulate the very real advantages of doing business with a broker.
As the list of benefits grew, the strategy pretty much wrote itself: doing business with a broker means less of less and more of more.
A day of Disruption®
To jump start the kind of thinking that would eventually allow us to reposition the QPAREB, we organized a Disruption® Day with several brokers. This allowed us to fully understand their world and its challenges, and enabled them to articulate the very real advantages of doing business with a broker.
As the list of benefits grew, the strategy pretty much wrote itself: doing business with a broker means less of less and more of more.
To infinity (almost) and beyond (kind of)
The campaign communicated all benefits in a simple and humorous way on an infinite (almost) amount of platforms: TV, radio, OOH, digital, etc. For three years now, surveys consistently show consumers better understand the services offered by a real estate broker as well as their value.
“Over the past three years, we have built a brand image with consumers that stands out and is unique to the QPAREB. The platform’s consistent presence has made it possible to promote the real estate brokerage profession while highlighting the benefits of doing business with a broker in a well-defined manner.”
— Patrice St-Amour
Communications and Marketing Director
To infinity (almost) and beyond (kind of)
The campaign communicated all benefits in a simple and humorous way on an infinite (almost) amount of platforms: TV, radio, OOH, digital, etc. For three years now, surveys consistently show consumers better understand the services offered by a real estate broker as well as their value.
“Over the past three years, we have built a brand image with consumers that stands out and is unique to the QPAREB. The platform’s consistent presence has made it possible to promote the real estate brokerage profession while highlighting the benefits of doing business with a broker in a well-defined manner.”
— Patrice St-Amour
Communications and Marketing Director
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