Héma-Québec
During our interviews with donors two words kept coming up: pride and humility. Contradictory? Somewhat, but not incompatible. People were proud to have donated but quite reserved when it came to talking about it.
We bet everything on this insight. With the “Giving is in our blood” tagline, our platform underlined the dedication and deep conviction of real-life donors. The goal was to boost current donors’ pride and inspire potential new donors to join the giving community.
During our interviews with donors two words kept coming up: pride and humility. Contradictory? Somewhat, but not incompatible. People were proud to have donated but quite reserved when it came to talking about it.
We bet everything on this insight. With the “Giving is in our blood” tagline, our platform underlined the dedication and deep conviction of real-life donors. The goal was to boost current donors’ pride and inspire potential new donors to join the giving community.
The tone and approach completely modernized Héma-Québec’s image. Consistent messaging at each contact point allowed us to increase conversions and awareness while educating the public. Another plus: brand attribution increased for all donations (plasma, breast milk, stem cells, etc.).
The tone and approach completely modernized Héma-Québec’s image. Consistent messaging at each contact point allowed us to increase conversions and awareness while educating the public. Another plus: brand attribution increased for all donations (plasma, breast milk, stem cells, etc.).