Lighting the sacred fire
For more than 30 years, Bâton Rouge has given customers a unique experience thanks to its expertise and passion for the grill. For nearly five years, Tam-Tam\TBWA has guided Bâton Rouge with the same sacred fire, helping the brand to excel in its market.
Stoking the flame
While the restaurant chain has kept the sparks flying for grill lovers since 1992, Bâton Rouge wanted to maintain its top-of-mind position, modernize its image and stand out in its category with a strong, evocative brand.
Stoking the flame
While the restaurant chain has kept the sparks flying for grill lovers since 1992, Bâton Rouge wanted to maintain its top-of-mind position, modernize its image and stand out in its category with a strong, evocative brand.
Bringing the sacred fire to life
Bâton Rouge already enjoys an enviable reputation, so we helped to refine its positioning and tone by developing a comprehensive brand guide that explores the brand’s functional and emotional benefits.
We also recently rolled out a campaign to celebrate the restaurant chain’s 30th anniversary while launching its new identity: Bâton Rouge Grillhouse & Bar. This name conveys a powerful desire to adapt to customers’ changing tastes and better reflects Bâton Rouge’s passion for the grill.
We’ve also continued to bring the brand’s DNA to life with always-on campaigns and by meeting the chain’s more tactical advertising needs throughout the year.
That’s what having the sacred fire is all about!
“It’s a great pleasure to work with the creatives atTam-Tam\TBWA who aspire, like me, to build and maintain the success of Bâton Rouge restaurants year after year,” said Maria Frank, Marketing Director atBâton Rouge.
Bringing the sacred fire to life
Bâton Rouge already enjoys an enviable reputation, so we helped to refine its positioning and tone by developing a comprehensive brand guide that explores the brand’s functional and emotional benefits.
We also recently rolled out a campaign to celebrate the restaurant chain’s 30th anniversary while launching its new identity: Bâton Rouge Grillhouse & Bar. This name conveys a powerful desire to adapt to customers’ changing tastes and better reflects Bâton Rouge’s passion for the grill.
We’ve also continued to bring the brand’s DNA to life with always-on campaigns and by meeting the chain’s more tactical advertising needs throughout the year.
That’s what having the sacred fire is all about!
“It’s a great pleasure to work with the creatives atTam-Tam\TBWA who aspire, like me, to build and maintain the success of Bâton Rouge restaurants year after year,” said Maria Frank, Marketing Director atBâton Rouge.
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